Go-to-market intelligence for deep tech
Bridging the gap between technology innovation and market opportunities
We help turn breakthrough technology into a revenue engine. Know who buys, what to sell and how to enter the market, before you commit months of engineering and sales effort.
01
What is the market?
Opportunity sizing and target customer segments.
02
Who buys and how?
Decision-makers, procurement paths and buying cycles.
03
How to sell ?
Positioning, value proposition and competitive differentiation.
Trusted by companies at every stage of their technology development cycle
We deliver insights, immediately actionable.
Market Sizing
Opportunities, buyer segments and growth drivers.
Buyer Map
Who decides, how they buy, and what they need.
Competitive Landscape
Key players, positioning, partnerships, pricing.
Go-to-Market Plan
Segments, channels, partners, launch roadmap.
What we delivered for our customers
Artificial Intelligence | Spacetech
Go-to-market Strategy for Loft’s Marketplace of On-Orbit AI Applications
Loft ($330M raised through Series C) is building a marketplace of AI applications that run on board satellites. Loft needed to lay the foundation for its commercial strategy, structure the value proposition and gather customer and partner requirements.
Working with Loft’s AI for Space team as well as product and customer engineering leaders, we ran customer and partner discovery, designed the end-to-end user journey and researched partnership models and value-creation mechanisms.
The insights from the customer discovery guided the product roadmap, marketplace definition and partnership models. We turned these insights into a strategic deck that now anchors Loft’s conversations with partners and customers.
SaaS | Ground Segment
Building the go-to-market plan and product strategy for Amphinicy
When Amphinicy Technologies prepared to bring its innovative ground segment software to market, it faced the challenge to define the target customer segments and to turn a strong technical product into a customer-focused value proposition.
ellan partnered with Amphinicy’s leadership and engineering teams to build the commercial approach and create a product strategy. Through market and competitive analysis, customer discovery and product strategy sessions, we defined the key market opportunities, refined the value proposition, and validated use cases with potential customers.
This work was instrumental in advancing Amphinicy's product from a prototype to the next stage of development and productisation.
Resilience from Space | Earth Observation
Market Analysis and Customer Discovery for Starion (Sopra Steria)
Starion (part of the Sopra Steria Group) is building SAFEPLACE, a crisis response platform that brings space-based and terrestrial data sources together in a single operational view.
ellan partners with Starion on market analysis and customer discovery to identify priority segments and validate SAFEPLACE’s value with future users.
Biotech | Spacetech
Shaping Exobiosphere’s product and commercial strategy from concept to seed stage
Exobiosphere is pioneering the future of pharmaceutical research by leveraging microgravity for advanced disease modeling and drug discovery. After their selection in the Fit4Start accelerator in Luxembourg, we engaged in a six-month collaboration with Exobiosphere’s CEO, Chief Scientist, and Marketing Manager to help shape and validate their vision.
We guided the team through including customer discovery, target market identification, competitive analysis, value proposition and product positioning, product roadmap refinement, and financial modelling.
This work laid the foundation for a go-to-market strategy that balances the company’s long-term space ambitions with near-term commercial opportunities.
Supporting Plug & Play DeepTech startups with customer-centric product strategy
We collaborate with the internationally renowned Plug and Play accelerator network and the DIANA program to help DeepTech startups turn innovative technology into customer-driven products with strong commercial potential.
Through tailored workshops and 1:1 mentoring with the founder teams, we provide hands-on guidance across key areas of product strategy, from portfolio review and resource alignment to market prioritization, customer segmentation, and commercial strategy.
Startups include Zelim (Series A, maritime emergency response) and Astrolight (seed stage, space laser communications).
SaaS | DeepTech
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Our interactions with ellan were fast, in-depth and well-structured, enabling us to move quickly from raw inputs to an actionable deck.
Paul Lasserre
General Manager, AI for Space, Loft -
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We achieved clear successes in structuring an end-to-end product approach that covered customers, requirements, value chain, pricing, and go-to-market strategy.
Olivier Pairot
Product Management Director, Loft -
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ellan brought strong structure and clarity to our go-to-market strategy. Insights from multiple sources were synthesised into coherent, high-quality deliverables.
Jad Mogannam
VP Customer Engineering, Loft -
![A man with dark hair and a beard wearing a light blue dress shirt standing in front of a presentation poster.]()
We clearly defined our market, identified key customer segments, and mapped out the phases of product development. What began as a four-month exercise evolved into our first comprehensive go-to-market strategy.
Frane Milos
CEO, Amphinicy -
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We managed to turn a complex idea into a clear, actionable plan and kept focused on what really mattered. Strategic, reliable, and always constructive, the inputs helped us move faster and make better decisions.
Natalia Stepanova
Business Operations Manager, Exobiosphere
Industry expertise
E-commerce & Supply Chain
Aerospace
SaaS
Fintech
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